Matching Aircraft Availability With Client Needs — Fast and Precisely
For air charter brokers, finding the right match between aircraft availability and client requirements is crucial. What is even more consequential is the response time.
In a highly competitive market where over 68% of charter bookings go to the fastest responder, sourcing isn’t just about finding an aircraft — it’s about finding the right aircraft quickly, reliably, and with full operational visibility.
Air charter sourcing today requires deep knowledge of aircraft categories, routings, pricing variables, and live fleet positioning — combined with access to up-to-date operator availability worldwide.
The Core Challenge: Availability vs. Suitability vs. Response Time
A private jet is only the “right aircraft” when it meets all three:
Requirement | What Brokers Evaluate |
Availability | Aircraft position, schedule windows, ferry requirements |
Suitability | Range, payload, runway length, cabin configuration |
Response Time | Operator communication speed & quote turnaround |
Industry data shows:
Average time to secure a suitable aircraft: 27–90 minutes*
Brokers who respond within 15 minutes win 3.5× more charters
34% of initial aircraft options drop due to technical, availability, or crew constraints
*Based on region
This creates a sourcing environment where precision and speed are equally important.
Empty Legs: Hidden Value in Charter Sourcing
Empty legs — repositioning flights without passengers — are one of the most valuable sourcing opportunities for brokers and clients.
Key advantages include:
Cost savings of 30–75% vs. standard charter rates
Increased aircraft utilization for operators
Fast-response options for short-notice trip requests
However, limitations must also be considered:
Benefit | Limitation |
Lowest possible pricing | Fixed routing & timing |
Ideal for one-way trips | Flexibility depends on operator and schedule |
High availability during peak travel seasons | Limited availability in off-peak months |
According to global charter data:
Only 9–14% of empty legs match a live request without timing adjustments
But 41% become viable when departure windows are shifted ± 12 hours
For high-volume brokers, capitalizing on empty legs can become a major competitive advantage.
Market Intelligence: Where Smart Sourcing Makes the Difference
Successful sourcing isn’t just about broadcasting requests — it’s about knowing where opportunities are emerging.
Sourcing strategies supported by live fleet data enable:
Up to 52% faster quote turnaround
18–23% higher conversion of client requests
33% lower risk of last-minute substitutions
Modern charter sourcing combines:
Fleet positioning data
Live availability from operators
Pricing benchmarks by aircraft type & region
Airport slot & handling feasibility
Client preferences and aircraft standards
Brokers who combine data with strong industry relationships consistently outperform those relying on static databases or slow email chains.
Strong Operator Relationships = Strong Sourcing Performance
While technology accelerates sourcing, relationships still make the difference.
Statistics show:
Brokers with recurring operator relationships secure 2.8× more priority aircraft
57% of operators prioritize requests from brokers with proven booking history
71% of successful empty-leg conversions involve direct broker–operator contact
Trust, reliability, and rapid communication remain critical.
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What This Means for the Broker and Their Client
High-performance sourcing creates tangible value for both sides:
For Brokers | For Clients |
Faster quotes | Faster trip confirmation |
Higher win rate | Lower stress & uncertainty |
Better pricing leverage | Better total cost & value |
Access to empty legs | Luxury experience at reduced price |
More repeat business | Consistency & reliability |
Ultimately, great sourcing is measured by client confidence.
When brokers respond fast with the right options — not just any option — the experience feels effortless for the traveller.
Empty Legs are not always a Nice Idea
But sometimes a surprise offer to your Clients will win you a big trip later

The Future of Air Charter Sourcing
As the market grows more dynamic, the winning sourcing model blends:
Real-time aircraft data
Strong operator partnerships
Efficiency in communication
Deep aircraft and mission knowledge
With global demand for on-demand flying increasing 9–12% year-over-year, the brokers who combine technology with expertise will deliver the highest value — securing aircraft faster, converting more flights, and maximizing client satisfaction.
Ready to elevate your sourcing strategy?
Whether you want pricing intelligence, faster availability responses, or to unlock more empty-leg opportunities, the right tools and partnerships make a measurable difference.
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FAQ
What does air charter sourcing mean?
Air charter sourcing refers to finding the most suitable aircraft for a client’s itinerary, preferences, and budget. It involves comparing availability, pricing, routing, aircraft type, performance, and services to secure the best match quickly and accurately.
Why is fast response time so important in aircraft sourcing?
Speed is a major competitive advantage for air charter brokers. Clients typically contact multiple brokers and often book with the first one who provides a suitable option. Reducing sourcing and quoting time can dramatically boost conversion and repeat business.
How does Insta Charter help brokers source aircraft more efficiently?
Insta Charter consolidates aircraft availability, pricing, empty legs, and operator responses in one platform — eliminating the need to email dozens of operators manually. Brokers can generate quotes faster while maintaining transparency for their clients.
Does Insta Charter support empty leg sourcing?
Yes. Empty leg flights are integrated directly into sourcing results, allowing brokers to propose cost-optimized options when a suitable repositioning flight is available. This gives brokers more flexibility and improves win rate on price-sensitive trips.
Will operators receive too many RFQs from brokers?
No. RFQs are smart-routed based on aircraft match, positioning, and performance — preventing irrelevant enquiries. Operators only receive requests suitable for their fleet, improving both efficiency and response time.
Can Insta Charter source aircraft across multiple regions or continents?
Absolutely. The platform supports global aircraft availability, cross-regional sourcing, and multi-leg itineraries, while taking into account duty, performance, and positioning considerations.
Does the system help brokers offer multiple pricing options?
Yes. Brokers can quickly compare and share several options — such as point-to-point aircraft, empty legs, and multi-operator alternatives — helping clients feel informed and confident rather than pressured.
Will operators share sensitive pricing or positioning data publicly?
No. Operators retain full control over what pricing and availability they choose to expose. Insta Charter is designed to protect operator relationships and business integrity while improving accessibility for brokers.
How does sourcing automation help increase conversions?
Faster sourcing → faster quoting → faster client decisions.Brokers who respond rapidly win more trips, while operators benefit from fewer irrelevant requests and increased booking efficiency.
Do brokers need technical aviation knowledge to source accurately?
Not necessarily. Insta Charter is built to make sourcing accurate and intuitive even for new or growing brokerage teams. However, experienced brokers and dispatchers also benefit from deep data, aircraft specs, and routing tools.


